There is a stigma attached to a golf course. For some people it is a place where the rich and famous go and make deals and drink Champaign. For others, it is a place where houses or condos are built to maximize fun and profit. No matter what your views are on a golf course, the need for proper golf club management is essential.
Maintaining the grounds
The grounds to a golf course are priority number one. If we don’t have clean well-maintained lawns and a course, people will not want to come and play. This is why the grounds need to be maintained on a regular basis and this maintenance needs to be consistent.
Offering great services
With a membership people want to get great value for their money. The last thing that they want to do is constantly be paying for item after item. To ensure that this is true, creating and offering great services for the membership fee is essential. True, there will be items that need to be paid for such as wares in the gift shop, food and drink at the bar, but items that are common should be free or included in the fees.
When visiting a golf club, it is vital that the staff be friendly, appear like they want to be there and are presenting the best light possible. Each person that works on the golf course is a representative of your brand. If someone on the course isn’t following that brand, the illusion you are trying to create is destroyed.
Also, people who come and play golf are there to relax and unwind. They are there because they expect to be taken care of. If this illusion is broken or if they feel that they are not getting what they wand and what they paid for, then they will find someplace else to go.